Sahaayak App Design & Branding
Sahaayak App Design & Branding
Our brand foundation is inextricably linked to the emotional well being of people living far from home. The help that is required when one lives alone includes cleaning and cooking. You can easily book help on a day basis according to your preference. Live hassle free with Sahaayak.
Our brand foundation is inextricably linked to the emotional well being of people living far from home. The help that is required when one lives alone includes cleaning and cooking. You can easily book help on a day basis according to your preference. Live hassle free with Sahaayak.
· Problem
· Problem
At some point, everyone reaches a stage where they move out of their parents' home—whether it's for college or a new job.
While the initial sense of independence can be exciting, the reality of managing all responsibilities on your own, including cleaning and cooking, quickly sets in.
However, with busy schedules, finding the time to handle these tasks can be a challenge.
As a result, ordering food becomes a more convenient option than cooking.
At some point, everyone reaches a stage where they move out of their parents' home—whether it's for college or a new job.
While the initial sense of independence can be exciting, the reality of managing all responsibilities on your own, including cleaning and cooking, quickly sets in.
However, with busy schedules, finding the time to handle these tasks can be a challenge.
As a result, ordering food becomes a more convenient option than cooking.
· Solution
· Solution
To address this, I designed an app that makes it easy to access professional cleaning and cooking services, tailored to your personal schedule and preferences.
This platform removes the hassle of searching for household help and provides a simple, convenient way to book services at the touch of a button.
To address this, I designed an app that makes it easy to access professional cleaning and cooking services, tailored to your personal schedule and preferences.
This platform removes the hassle of searching for household help and provides a simple, convenient way to book services at the touch of a button.
· Year
· Year
2022
2022
· Timeframe
· Timeframe
3 Weeks
3 Weeks
· Tools
· Tools
Figma, Illustrator, Photoshop
Figma, Illustrator, Photoshop
· category
· category
UI/UX Design, Branding
UI/UX Design, Branding
Quantitative Research
Quantitative Research
X 21
Respondents
Respondents
Conducted quantitative research by creating a Google Form with a set of questions and distributing it to a diverse group of participants.
Conducted quantitative research by creating a Google Form with a set of questions and distributing it to a diverse group of participants.
What is your age?
18-20
21-23
24-26
29
18-20
21-23
24-26
29
How many meals do you have in a day?
3 meals
2 meals
4 meals
4 meals
How often do you order food from outside?
Often
Sometimes
Rarely
Never
How often do you cook for yourself?
Sometimes
Rarely
Often
Never
Would you want to cook food after a day at work?
Yes
No
Maybe
Do you long for home cooked food when you are living alone?
Yes
No
Would you like a platform where you can hire household help for a day?
Yes
No
Maybe
Do you think you require a maid?
Yes
No
Maybe
When you move to a new place, how long does it take for you to find a maid?
1 Week
1-2 Days
1 Week
1-2 Days
More than a week
Would you like to avail these services?
Yes
Maybe
Are there any existing app/ services you found helpful?
No
Yes
Maybe
If yes, then how would you rate your experience?
1%
1%
1%
1%
96%
1
1
1
2
2
2
3
3
3
4
4
4
5
5
5
Where do you reside?
8%
17%
25%
25%
Gurugram
Gurugram
Gurugram
Mumbai
Mumbai
Mumbai
Punjab
Punjab
Punjab
Delhi
Delhi
Delhi
Other features - that should be a part of the app
Other features - that should be a part of the app
Easy availability of maids and well-trained cooks at reasonable prices.
Easy availability of maids and well-trained cooks at reasonable prices.
Simple process to hire help for daily chores.
Simple process to hire help for daily chores.
Budget-friendly options.
Budget-friendly options.
Convenient access to services, including hiring house help for different needs and getting replacements if a maid is absent.
Convenient access to services, including hiring house help for different needs and getting replacements if a maid is absent.
Detailed profiles of maids, including their regional background to match cooking preferences.
Detailed profiles of maids, including their regional background to match cooking preferences.
Flexible working hours, easy replacements, and pay based on time and performance.
Flexible working hours, easy replacements, and pay based on time and performance.
App should be fast and responsive.
App should be fast and responsive.
Reliable service for finding domestic help.
Reliable service for finding domestic help.
Easy maid discovery process.
Easy maid discovery process.
· Competitor Analysis
· Competitor Analysis
I wanted to dig deeper into the topic and identify the existing brands who provide similar services. There are several websites dedicated towards hiring maids and a few on hiring chefs.
I wanted to dig deeper into the topic and identify the existing brands who provide similar services. There are several websites dedicated towards hiring maids and a few on hiring chefs.
They provide staff for hire Delhi, Faridabad, Mumbai, Pune and Bangalore.
They say that you can hire in less than 48 hours.
They provide 30+ categories for hiring help. Hire your staff from people screened by our team
They say that Hiring is 45% Faster on the app
They provide staff for hire Delhi, Faridabad, Mumbai, Pune and Bangalore.
They say that you can hire in less than 48 hours.
They provide 30+ categories for hiring help. Hire your staff from people screened by our team
They say that Hiring is 45% Faster on the app
They provide staff for hire Delhi, Faridabad, Mumbai, Pune and Bangalore.
They say that you can hire in less than 48 hours.
They provide 30+ categories for hiring help. Hire your staff from people screened by our team
They say that Hiring is 45% Faster on the app
They provide a list of all the available maids in your area
They show the complete profile of the hundreds of available maids and shortlist as per your preference.
You can talk to the maid on the phone or meet her personally. Select the maid and pay only after the maid joins.
They offer housemaids, cooks, baby sitters and senior citizen care.
There are immediately available 24 hour maids for Mumbai only
They provide a list of all the available maids in your area
They show the complete profile of the hundreds of available maids and shortlist as per your preference.
You can talk to the maid on the phone or meet her personally. Select the maid and pay only after the maid joins.
They offer housemaids, cooks, baby sitters and senior citizen care.
There are immediately available 24 hour maids for Mumbai only
They provide a list of all the available maids in your area
They show the complete profile of the hundreds of available maids and shortlist as per your preference.
You can talk to the maid on the phone or meet her personally. Select the maid and pay only after the maid joins.
They offer housemaids, cooks, baby sitters and senior citizen care.
There are immediately available 24 hour maids for Mumbai only
Apna is an Android app that helps low-skilled workers in India find work.
They provide delivery personnel, painters, salespersons, salon workers, carpentry, painting, sales and more.
Apna app also offers training to workers such as conversational English and acing an online interview.
Apna platform are verified by the startup and free of cost for the candidates
Apna is an Android app that helps low-skilled workers in India find work.
They provide delivery personnel, painters, salespersons, salon workers, carpentry, painting, sales and more.
Apna app also offers training to workers such as conversational English and acing an online interview.
Apna platform are verified by the startup and free of cost for the candidates
Apna is an Android app that helps low-skilled workers in India find work.
They provide delivery personnel, painters, salespersons, salon workers, carpentry, painting, sales and more.
Apna app also offers training to workers such as conversational English and acing an online interview.
Apna platform are verified by the startup and free of cost for the candidates
They let you book professional cooks and chefs for occasions like birthdays, kitty parties, house parties, family dinners and lunches
They have a spectrum of cuisines ranging from North Indian to South Indian, Chinese, Continental, Italian and more
They promise to provide hygiene as well as cost-effective and a fantastic dining experience within the comfort of your home.
They let you book professional cooks and chefs for occasions like birthdays, kitty parties, house parties, family dinners and lunches
They have a spectrum of cuisines ranging from North Indian to South Indian, Chinese, Continental, Italian and more
They promise to provide hygiene as well as cost-effective and a fantastic dining experience within the comfort of your home.
They let you book professional cooks and chefs for occasions like birthdays, kitty parties, house parties, family dinners and lunches
They have a spectrum of cuisines ranging from North Indian to South Indian, Chinese, Continental, Italian and more
They promise to provide hygiene as well as cost-effective and a fantastic dining experience within the comfort of your home.
The cooks you hire from here will do the chopping of vegetables, cooking, clean the work area, and clean utensils used for cooking.
They claim that the male cooks charge higher than female cooks as they also take care of many other jobs in the house.
Salary Range:
Live-In (24 hrs) : ₹ 15000 - ₹ 25000
Full Day (max 12 hrs) : ₹ 15000 - ₹ 20000
Part Time (1-4 hrs) : ₹ 3500 - ₹ 5000
The cooks you hire from here will do the chopping of vegetables, cooking, clean the work area, and clean utensils used for cooking.
They claim that the male cooks charge higher than female cooks as they also take care of many other jobs in the house.
Salary Range:
Live-In (24 hrs) : ₹ 15000 - ₹ 25000
Full Day (max 12 hrs) : ₹ 15000 - ₹ 20000
Part Time (1-4 hrs) : ₹ 3500 - ₹ 5000
The cooks you hire from here will do the chopping of vegetables, cooking, clean the work area, and clean utensils used for cooking.
They claim that the male cooks charge higher than female cooks as they also take care of many other jobs in the house.
Salary Range:
Live-In (24 hrs) : ₹ 15000 - ₹ 25000
Full Day (max 12 hrs) : ₹ 15000 - ₹ 20000
Part Time (1-4 hrs) : ₹ 3500 - ₹ 5000
· Market plan
· Market plan
Most of maids/cooks dont have smart phones, which would make the app irrelevant. It is important to keep in consideration that the company will have to provide these workers with smartphones as well as train them on how to use it. We aim to provide them with classes on the basics of a smart phone as well as services that are highly profitable for them.
Most of maids/cooks dont have smart phones, which would make the app irrelevant. It is important to keep in consideration that the company will have to provide these workers with smartphones as well as train them on how to use it. We aim to provide them with classes on the basics of a smart phone as well as services that are highly profitable for them.
· Price
· Price
Users will be able to download the app from Play Store or App store for free.
Users will be able to download the app from Play Store or App store for free.
· Product
· Product
A free app mainly for young adults who want to find household help such as cooks and maids. Find maids/cooks according to your preferences. The users of this app can give reviews, ratings and choose from a variety of household help.
A free app mainly for young adults who want to find household help such as cooks and maids. Find maids/cooks according to your preferences. The users of this app can give reviews, ratings and choose from a variety of household help.
· Price Strategy
· Price Strategy
With the freemium pricing model, the app is free to download, but there are addional tiers, features or incentives within the app that users can choose to pay for. Users download the app for free but must pay to access premium features. In addition to this service charge will be charged.
With the freemium pricing model, the app is free to download, but there are addional tiers, features or incentives within the app that users can choose to pay for. Users download the app for free but must pay to access premium features. In addition to this service charge will be charged.
· Financial projections
· Financial projections
total startup cash needed (to make first sale)
total startup cash needed (to make first sale)
Capital Investments
Capital Investments
Amount
Amount
Phones (Reliance JioPhone Next - Worth ₹4,350)
Phones (Reliance JioPhone Next - Worth ₹4,350)
₹2,17,500
₹2,17,500
Legal, Professional Service
Legal, Professional Service
₹12,000
₹12,000
Advertisement & Promotions
Advertisement & Promotions
₹40,000
₹40,000
Pre-Paid Insurance
Pre-Paid Insurance
₹1,00,000
₹1,00,000
Salary & Wages
Salary & Wages
₹2,20,000
₹2,20,000
Travel
Travel
₹60,000
₹60,000
Other Expenses
₹1,20,000
₹1,20,000
Total Startup cash needed
Total Startup cash needed
₹7,69,500
₹7,69,500
Total Capial invested in the business is Rs. 7,69,500
Product Cost- Rs. 70,000 (App Development), OPEX- Rs. 6,98,000
Product cost % = 90%
Total Capial invested in the business is Rs. 7,69,500
Product Cost- Rs. 70,000 (App Development), OPEX- Rs. 6,98,000
Product cost % = 90%
G.Margin %
COGS/Revenue x 100%
6,98,000 x 100% = 90%
7,69,500
Our plan is to expand to other major metro cities in India.
G.Margin %
COGS/Revenue x 100%
6,98,000 x 100% = 90%
7,69,500
Our plan is to expand to other major metro cities in India.
Helper - Interview
Helper - Interview
X 1
Interviewee
Interviewee
I interviewed the maids in my locality, to get a better understanding on how this app would be of help to them as well.
I interviewed the maids in my locality, to get a better understanding on how this app would be of help to them as well.
Gyaan Devi
Female
30
Noida, Uttar Pradesh
She would love to use these services as she would get more pay.
She would love to use these services as she would get more pay.
She doesnt own a smartphone, she doesnt have a phone she uses her husbands phone to talk to people.
She doesnt own a smartphone, she doesnt have a phone she uses her husbands phone to talk to people.
· User Personas
· User Personas
Farheen
Farheen
English Lit. PHD Student
English Lit. PHD Student
Female
29
Noida, India
Farheen is a English literature PHD student. She is from Kashmir, but is currently living in Delhi because of her university.
Farheen is a English literature PHD student. She is from Kashmir, but is currently living in Delhi because of her university.
Expectations
Expectations
Needs homecooked food, doesnt get home cooked food because she is living alone
Needs a maid who doesnt steal
Needs a maid who knows how to cook
Needs homecooked food, doesnt get home cooked food because she is living alone
Needs a maid who doesnt steal
Needs a maid who knows how to cook
Motivations
Motivations
Hunger
The need to have a clean room
Hunger
The need to have a clean room
Barriers
Barriers
Can’t find maids easily
The food from tiffin service isn't good either
Eventually ends up ordering food online
Eats junk food every other day
Can’t find maids easily
The food from tiffin service isn't good either
Eventually ends up ordering food online
Eats junk food every other day
· Task Flow
· Task Flow
· User flow
· User flow
· Information architecture
· Information architecture
· Brand Guidelines
· Brand Guidelines
Our Brand
Our Brand
Our brand foundation is inextricably linked to the emotional well being of people living far from home. The help that is required when one lives alone includes cleaning and cooking. You can easily book help on a day basis according to your preference. Live hassle free with Sahaayak.
The word Sahaayak - in Hindi refers to someone who is an assistant. To aid someone or to give them aid means to help or assist them.
Our brand foundation is inextricably linked to the emotional well being of people living far from home. The help that is required when one lives alone includes cleaning and cooking. You can easily book help on a day basis according to your preference. Live hassle free with Sahaayak.
The word Sahaayak - in Hindi refers to someone who is an assistant. To aid someone or to give them aid means to help or assist them.
How we are built?
How we are built?
Our brand is the most intuitive and affordable platform. We offer home cooks and maids who you can be hired on the basis of their specialities and experience.
Our brand is the most intuitive and affordable platform. We offer home cooks and maids who you can be hired on the basis of their specialities and experience.
Our Mission
Our Mission
To help you find household help & home cooks that you can hire in Delhi NCR.
To help you find household help & home cooks that you can hire in Delhi NCR.
Our Logo
Our Logo
Our logo is a valuable element of our visual identity. The following examples are intended to demonstrate how to use the logo across a Our logo is bold and playful, symbolic of our attitude that is inspired by our brand strategy. The logo represents our perspective on maids and cooks. The symbol is to reaffirm our promise of joy and help, variety of situations to ensure it is always presented in the best light.
Our logo is a valuable element of our visual identity. The following examples are intended to demonstrate how to use the logo across a Our logo is bold and playful, symbolic of our attitude that is inspired by our brand strategy. The logo represents our perspective on maids and cooks. The symbol is to reaffirm our promise of joy and help, variety of situations to ensure it is always presented in the best light.
· Colors
· Colors
The color palette combines vibrant red for energy and passion, black for power and sophistication and grey for balance, creating a visually appealing and approachable design.
The color palette combines vibrant red for energy and passion, black for power and sophistication and grey for balance, creating a visually appealing and approachable design.
Blue
Hex
#14213D
RGB
20 33 61
HSL
221 51 16
Yellow
Hex
#FCA311
RGB
252 163 17
HSL
37 98 53
Grey
Hex
#E4E4E4
RGB
228 228 228
HSL
0 0 89
White
Hex
#FFFFFF
RGB
255 255 255
HSL
0 0 100
Black
Hex
#000000
RGB
0 0 0
HSL
0 0 0
· Typography
· Typography
The carefully selected typefaces for maximum legibility both in app as well in print. Primary font used is apparat. The secondary font used is Montserrat Regular.
The carefully selected typefaces for maximum legibility both in app as well in print. Primary font used is apparat. The secondary font used is Montserrat Regular.
Apparat
Regular
Aa
Headlines
Montserrat
Regular
Medium
Aa
Paragraphs
Aa
· Iconography
· Iconography
· Ideation
· Ideation
Sketching ideas
After conducting thorough research and narrowing the options to a few potential MVPs, I began sketching ideas on paper. This approach allowed me to explore various concepts for the logo as well as the name of the brand.
After conducting thorough research and narrowing the options to a few potential MVPs, I began sketching ideas on paper. This approach allowed me to explore various concepts for the logo as well as the name of the brand.
Low Fidelity Wireframes
Low Fidelity Wireframes
· High Fidelity Design
· High Fidelity Design
9:41
9:41
9:41
9:41
9:41
· Design Collaterals
· Design Collaterals
Box that will be used to deliver the professionals their smart phones as well as the t-shirts that will get once they join the company.
Box that will be used to deliver the professionals their smart phones as well as the t-shirts that will get once they join the company.
User Testing
User Testing
X 2
Users
The final workflow was tested out with the target audience. The task was to notice if the user is able to use the product, is it simple for them to use?
The product has been tested on 2 people using the Guerrilla Testing. The first it was tested, the product was not yet complete.
The final workflow was tested out with the target audience. The task was to notice if the user is able to use the product, is it simple for them to use?
The product has been tested on 2 people using the Guerrilla Testing. The first it was tested, the product was not yet complete.
Highlights of the feedback
Highlights of the feedback
- The page for slots needed directions indicating the significance of the colors to help understand better.
- The page for slots needed directions indicating the significance of the colors to help understand better.
- The idea was loved
- The idea was loved
- Needed to add more details and as well as an introduction to the app for user to understand what the app is about.
- Needed to add more details and as well as an introduction to the app for user to understand what the app is about.
· From one idea to the next—see more below.
· From one idea to the next—see more below.
· From one idea to the next—see more below.
